Historia, situación actual y nuevas tecnologías de la radio, la televisión y las telecomunicaciones en México. Blog de Gabriel Sosa Plata, Profesor e Investigador de la UAM Xochimilco
(i) Hay algunos comentaristas/conductores que han dicho que la guerra sucia se traslada al Internet. Tienen razon, pero la guerra sucia en el Internet no importa, ya que las paginas atraen a militantes de los propios partidos. Osea, un Extremista no ira a la pagina de los Centristas, como el SenderoDelPeje, y un Centrista no acudira a una pagina de los Extremistas.
Lo que importa son los medios masivos, la TV y la Radio. Aqui les dejo una nota del WSJ destacando lo poco que se gastara en el Internet el ano que viene.
Claro, el Internet es un herramienta para recaudar fondos. Pero hasta alli.
Why Web Campaign Spending Trails TV Online Ad Spots Grab Only Small Piece of Pie; 'Get Voters to Notice' By EMILY STEEL December 14, 2007; Page B4
Amid the gloomy forecasts for next year's ad market, there is at least one bright spot: political advertising.
Candidates, political parties and issue groups are expected to spend a record $3 billion on ads this election season, thanks in part to the unusual number of tight local races, says Campaign Media Analysis Group, which tracks politics and public affairs advertising.
But as spending grows, one thing that hasn't changed much is how money is spent. Despite the hoopla about online advertising, the Web is expected to get only a very small slice of campaign spending in 2008, says Evan Tracey, founder and chief operating officer of Campaign Media Analysis, part of TNS Media Intelligence, a firm that tracks advertising. In fact, the best way to reach voters in the run-up to elections is still the old way -- via local broadcast television, he says. That's creating a scramble for TV ad time in unexpected places, like Paducah, Ky., and Charleston, W.Va. [Evan Tracey]
Mr. Tracey, who tracked politically-related advertising for more than a decade, is particularly curious to see how Feb. 5 plays out. Voters in 20 states will vote in presidential primaries that day, presenting some interesting ad-spending decisions for campaigns. He talked with The Wall Street Journal about ad-buying trends this year, mistakes that candidates make with their ads, and even how a third-party run by New York Mayor Michael Bloomberg could change the spending equation. Below are excerpts from the interview.
Wall Street Journal: Some 70% of the $3 spent on political ads is expected to be spent on local advertising, mostly local TV. Why?
Mr. Tracey: Even presidential elections turn into 18 or 20 state battlegrounds that are often waged right down to the county-by-county level. If any business -- let's say dog food -- had to run on a cycle where you could only get your customers once every other year, and you had one day when they had to pick between your brand and somebody else's brand and whichever brand had 51% of the market won, you would want to have a medium that is best situated to essentially drive up the volume and get voters to notice you and customers to notice you. That has always been television.
WSJ: How does the supply crunch with local advertising impact supply and demand for advertising on other media?
Mr. Tracey: In many cases you have multiple competitive elections in the same media market. That will certainly be the case this year in places like Florida, Ohio, Missouri, Illinois, California. Once you've bought all the television you can buy, then you start to look for other places to use your money and funds. Things like radio, and even in some places things like newspaper. Also, in some respects, with other nonpolitical advertisers trying to buy in these markets as well, they get priced out and start to look for other media.
WSJ: What role is new media playing ad-wise this election cycle?
Mr. Tracey: You will see record spending on Internet advertising in this cycle, but it will still amount to little more than a rounding error when put next to the money spent on television. Right now, the campaigns are using the free part of the Internet -- things like email, blogs, and YouTube and MySpace -- to fund-raise and take advantage of grass-roots organizing, but not doing much from a paid standpoint.
WSJ: Why aren't politicians devoting more funds to the Web?
Mr. Tracey: There was the case with Mitt Romney going through one of these ad wholesalers like Advertising.com, and spots ended up on Gay.com and sites like that. There have been other cases where the campaigns have had similar problems. So there is a trust factor, No. 1. But No. 2, an Internet ad is not a TV ad. It is not going to be something that you can put an unfiltered 30-second message, or an attack ad when you need to do those because with an Internet ad at this point, somebody has to want to see it.
WSJ: What are some of the most interesting forms of advertising you've seen so far this election?
Mr. Tracey: There is not a lot of innovation that goes on in the realm of political advertising. That is because we've been perfecting it for the last thirty or 40 years. One of the things that is going to be very interesting to watch is how campaigns deal with this Feb. 5 primary, where you have 20-plus states all on one day. There isn't a political playbook or a media-consultant guide to navigating a third of the country's primaries.
WSJ: What effect would a strong third-party candidate in the presidential race have on political spending?
Mr. Tracey: If that candidate has a last name of Bloomberg, it could easily add a third more [spending] to the mix.
WSJ: Some new ad firms like Spot Runner create templates for political ads. Do you think those ads are effective?
Mr. Tracey: Over the last 10 years, things like editing costs have gone down. Literally, campaigns are creating commercials on laptops. The barrier to entry to TV, which always was sort of that upfront production cost, is gone. The net effect on that has been more campaigns are finding their way to using TV. I don't think that there is anything wrong with that. (But) TV spots are only as good as the audience who sees them and the message that is in them and timing of the spot. In this marketplace, there is probably in many ways an overreliance on TV.
Write to Emily Steel at emily.steel@wsj.com1
----------------------------
(ii) Como ven que la FCC (la misma que bajo Reagan inhabilito el "Fairness Doctrine" que tanto neceista EEUU en la radio, como varios Clintonistas han dicho) acaba de limitar el mercado de cualquier empresa de TV por cable a 30%.
Por eso he dicho que, si Calderon y sus cuates estuvieran en EEUU, serian considerados Extremistas Radicales. Mucho mas Derechista que el propio GOP.
In a second 3-to-2 vote, Mr. Martin joined with the two Democratic commissioners to impose a limit to prevent Comcast, which controls nearly 30 percent of the market, from getting larger. Mr. Martin has been critical of the cable television industry for raising rates faster than the rate of inflation and for failing to offer consumers enough lower-price choices in subscription packages.
In a series of dissents, the commissioners took issue with Mr. Martin’s assessments.
“In the final analysis,” said Michael J. Copps, a Democratic commissioner who has led a nationwide effort against relaxing the media ownership rules, “the real winners today are businesses that are in many cases quite healthy, and the real losers are going to be all of us who depend on the news media to learn what’s happening in our communities and to keep an eye on local government.”
-------------------------------
Como respondio el Consejo Editorial del Wall Street Journal? Veremos...
-----------------
REVIEW & OUTLOOK
Martin's Double Vision
December 19, 2007; Page A20
Martin's Double Vision December 19, 2007; Page A20
FCC Chairman Kevin Martin braved left-wing outrage yesterday by lifting the three-decade-old cap on media cross-ownership. The new rule, passed along party lines at the five-member Federal Communications Commission, will allow media conglomerates to own television stations and newspapers in the same market and other unspeakable combinations. One of the two Democratic commissioners called it a "brazen" disregard of Congress, etc., etc.
So why, on the very same day, did Mr. Martin turn around and vote with the Democratic commissioners to impose caps on the size of cable companies? When it came to the cross-ownership rules, Mr. Martin said, "We cannot ignore the fact that the media marketplace is considerably different than it was" when those rules were first imposed.
aqui les mandamos este formato para que venga la gente a cuetzaaln a conocerlo y a su encuentro de danzas de aqui vengan gracias
FESTIVAL CUETZALAN YOHUALICHAN 2008 KAMPA YOHUALICHAN TO XOLALMEJ ILHUITIJ “EN YOHUALICHAN NUESTROS PUEBLOS ESTAN DE FIESTA” PROGRAMA GENERAL
AGOSTO ACTIVIDAD PARTICIPACION LUGAR 15 ,16 y 17 10:00-20:00hrs EXPOSICION ARTE EN CERA MAYORDOMIAS DE CUETZALAN PARROQUIA DE SAN FRANCISCO DE ASIS MUESTRA MEDICINA TRADICIONAL GRUPOS DE LA REGION PASAJE PARROQUIA Y PALACIO MPAL EXPOSICION ARTESANAL ORGANIZACIÓN DE ARTESANOS MERCADO ARTESANAL VIERNES EXPOSICION DE PINTURAS PINTORES DE LA REGION CASA DE CULTURA
15:00 -16:00hrs INAGURACION BANDA SECRETARIA DE CULTURA DEL ESTADO DE PUEBLA ESCENARIO EXPLANADA PALACIO SINFONICA MIXTECA 16:00-17:00hrs CONCURSO GASTRONOMICO ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN BAJOS DEL KIOSCO DE LA CD. 16:00-18:00hrs MUESTRA GASTRONOMICA ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN BAJOS DEL KIOSCO DE LA CD. 16:00-18:00hrs MUSICA TRADICIONAL GRUPO MUSICAL DE LA REGION BAJOS DEL KIOSCO DE LA CD. 17:30-19:00hrs PRESENTACION DEL LIBRO MTRO ELIO MASFERRER KAN CASA DE CULTURA
SABADO 10:00-11:00hrs RITUAL BIENVENIDA ORGANIZACIONES DE DANZAS DE COMUNIDADES CENTRO CEREMONIAL DE YOHUALICHAN “EN YOHUALICHAN NUESTROS PUEBLOS ESTAN DE FIESTA” 11:00-13:00hrs ENCUENTRO DE DANZAS DE LA REGION DE LA SIERRA 16:00hrs CONFERENCIA MEDICINA TRADICIONAL LUCIA CARREON, TZICUILAN CUETZALAN. CASA DE CULTURA 18:00-20:00hrs MUESTRA GASTRONOMICA ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN KIOSCO DEL ZOCALO DE LA CD. 17:00-19:00hrs MUSICA TRADICIONAL GRUPO MUSICAL DE LA REGION KIOSCO DEL ZOCALO DE LA CD.
DOMINGO 11:00-13:00hrs GRUPO DE DANZAS DE ORGANIZACIONES DE DANZAS DE LAS COMUNIDADES ATRIO DE LA PARROQUIA QUETZALES Y VOLADORES 13:00 hrs QUINTETO DE CUERDAS INFANTIL CASA DE CULTURA DE SAN PEDRO CHOLULA ZOCALO DE CUETZALAN
hola, buenas noches, te tomo el atrevimiento de poner este comentario ya que vi el noticiero con el Sr. Joaquin Lopez Doriga y hay varios puntos que quiero mencionar, uno en el video donde fue encontrado el seguro de la granada de fragmentacion se ve que fue recogido del lugar donde estaba la sangre de los muertos y heridos, y si me equivoco espero me corrijan mi duda es como pudo haber llegado el seguro hasta ese lugar si la declaracion de "el grande" dice que le quito el seguro y arrojo la granada y despues de eso se fue caminando, que viajo por si solo el seguro hasta alla, otra es porque en la presentacion de los detenidos aparecen con marcas en la cara tal como si los hubieran golpeado, otra es en las declaraciones de los detenidos estan bien tranquilos y contestas si Sr. eso solo lo contestan los militares o gente que trabaja para una institucion policiaca, esas declaraciones en los videos se ven demasiado actuadas ya que he visto algunos programas documentales acerca de los policias y detenidos, de su forma de actuar en USA y a mi parecer no son ellos quienes hicieron ese acto, no se porque no hacen una investigacion mas ardua del tema, sera porque el ejercito o la policia se los impide, creo que Mexico es un pais democratico segun las declaracion del Ciudadano Presidente de la Republica Mexicana, que tristeza ver que aun siguen manipulando la informacion en mi querido Mexico, espero no le den carpetazo a este caso, ya estamos hartos de que siempore pase lo mismo, o sera que agarraron a conejillos de indias porque no pueden dar con el responsable de tal acto, o sera que la politica es tan ruin que ese plan salio dentre algunos miembros politicos, se los dejo a su conciencia, cuidense, que pasen buenas noches.
ah y no crean todo lo que ven en la television ni lo que oigan en la radio, puede ser una buena farsa.
3 comentarios:
Saludos todos....
(i) Hay algunos comentaristas/conductores que han dicho que la guerra sucia se traslada al Internet. Tienen razon, pero la guerra sucia en el Internet no importa, ya que las paginas atraen a militantes de los propios partidos. Osea, un Extremista no ira a la pagina de los Centristas, como el SenderoDelPeje, y un Centrista no acudira a una pagina de los Extremistas.
Lo que importa son los medios masivos, la TV y la Radio. Aqui les dejo una nota del WSJ destacando lo poco que se gastara en el Internet el ano que viene.
Claro, el Internet es un herramienta para recaudar fondos. Pero hasta alli.
--------------------
http://online.wsj.com/article_print/SB119759484897628461.html
Why Web Campaign Spending Trails TV
Online Ad Spots Grab
Only Small Piece of Pie;
'Get Voters to Notice'
By EMILY STEEL
December 14, 2007; Page B4
Amid the gloomy forecasts for next year's ad market, there is at least one bright spot: political advertising.
Candidates, political parties and issue groups are expected to spend a record $3 billion on ads this election season, thanks in part to the unusual number of tight local races, says Campaign Media Analysis Group, which tracks politics and public affairs advertising.
But as spending grows, one thing that hasn't changed much is how money is spent. Despite the hoopla about online advertising, the Web is expected to get only a very small slice of campaign spending in 2008, says Evan Tracey, founder and chief operating officer of Campaign Media Analysis, part of TNS Media Intelligence, a firm that tracks advertising. In fact, the best way to reach voters in the run-up to elections is still the old way -- via local broadcast television, he says. That's creating a scramble for TV ad time in unexpected places, like Paducah, Ky., and Charleston, W.Va.
[Evan Tracey]
Mr. Tracey, who tracked politically-related advertising for more than a decade, is particularly curious to see how Feb. 5 plays out. Voters in 20 states will vote in presidential primaries that day, presenting some interesting ad-spending decisions for campaigns. He talked with The Wall Street Journal about ad-buying trends this year, mistakes that candidates make with their ads, and even how a third-party run by New York Mayor Michael Bloomberg could change the spending equation. Below are excerpts from the interview.
Wall Street Journal: Some 70% of the $3 spent on political ads is expected to be spent on local advertising, mostly local TV. Why?
Mr. Tracey: Even presidential elections turn into 18 or 20 state battlegrounds that are often waged right down to the county-by-county level. If any business -- let's say dog food -- had to run on a cycle where you could only get your customers once every other year, and you had one day when they had to pick between your brand and somebody else's brand and whichever brand had 51% of the market won, you would want to have a medium that is best situated to essentially drive up the volume and get voters to notice you and customers to notice you. That has always been television.
WSJ: How does the supply crunch with local advertising impact supply and demand for advertising on other media?
Mr. Tracey: In many cases you have multiple competitive elections in the same media market. That will certainly be the case this year in places like Florida, Ohio, Missouri, Illinois, California. Once you've bought all the television you can buy, then you start to look for other places to use your money and funds. Things like radio, and even in some places things like newspaper. Also, in some respects, with other nonpolitical advertisers trying to buy in these markets as well, they get priced out and start to look for other media.
WSJ: What role is new media playing ad-wise this election cycle?
Mr. Tracey: You will see record spending on Internet advertising in this cycle, but it will still amount to little more than a rounding error when put next to the money spent on television. Right now, the campaigns are using the free part of the Internet -- things like email, blogs, and YouTube and MySpace -- to fund-raise and take advantage of grass-roots organizing, but not doing much from a paid standpoint.
WSJ: Why aren't politicians devoting more funds to the Web?
Mr. Tracey: There was the case with Mitt Romney going through one of these ad wholesalers like Advertising.com, and spots ended up on Gay.com and sites like that. There have been other cases where the campaigns have had similar problems. So there is a trust factor, No. 1. But No. 2, an Internet ad is not a TV ad. It is not going to be something that you can put an unfiltered 30-second message, or an attack ad when you need to do those because with an Internet ad at this point, somebody has to want to see it.
WSJ: What are some of the most interesting forms of advertising you've seen so far this election?
Mr. Tracey: There is not a lot of innovation that goes on in the realm of political advertising. That is because we've been perfecting it for the last thirty or 40 years. One of the things that is going to be very interesting to watch is how campaigns deal with this Feb. 5 primary, where you have 20-plus states all on one day. There isn't a political playbook or a media-consultant guide to navigating a third of the country's primaries.
WSJ: What effect would a strong third-party candidate in the presidential race have on political spending?
Mr. Tracey: If that candidate has a last name of Bloomberg, it could easily add a third more [spending] to the mix.
WSJ: Some new ad firms like Spot Runner create templates for political ads. Do you think those ads are effective?
Mr. Tracey: Over the last 10 years, things like editing costs have gone down. Literally, campaigns are creating commercials on laptops. The barrier to entry to TV, which always was sort of that upfront production cost, is gone. The net effect on that has been more campaigns are finding their way to using TV. I don't think that there is anything wrong with that. (But) TV spots are only as good as the audience who sees them and the message that is in them and timing of the spot. In this marketplace, there is probably in many ways an overreliance on TV.
Write to Emily Steel at emily.steel@wsj.com1
----------------------------
(ii) Como ven que la FCC (la misma que bajo Reagan inhabilito el "Fairness Doctrine" que tanto neceista EEUU en la radio, como varios Clintonistas han dicho) acaba de limitar el mercado de cualquier empresa de TV por cable a 30%.
Por eso he dicho que, si Calderon y sus cuates estuvieran en EEUU, serian considerados Extremistas Radicales. Mucho mas Derechista que el propio GOP.
---------------------
http://www.nytimes.com/2007/12/19/business/media/19fcc.html?ref=business
December 19, 2007
F.C.C. Reshapes Rules Limiting
Media Industry
By STEPHEN LABATON
....
In a second 3-to-2 vote, Mr. Martin joined with the two Democratic commissioners to impose a limit to prevent Comcast, which controls nearly 30 percent of the market, from getting larger. Mr. Martin has been critical of the cable television industry for raising rates faster than the rate of inflation and for failing to offer consumers enough lower-price choices in subscription packages.
In a series of dissents, the commissioners took issue with Mr. Martin’s assessments.
“In the final analysis,” said Michael J. Copps, a Democratic commissioner who has led a nationwide effort against relaxing the media ownership rules, “the real winners today are businesses that are in many cases quite healthy, and the real losers are going to be all of us who depend on the news media to learn what’s happening in our communities and to keep an eye on local government.”
-------------------------------
Como respondio el Consejo Editorial del Wall Street Journal? Veremos...
-----------------
REVIEW & OUTLOOK
Martin's Double Vision
December 19, 2007; Page A20
Martin's Double Vision
December 19, 2007; Page A20
FCC Chairman Kevin Martin braved left-wing outrage yesterday by lifting the three-decade-old cap on media cross-ownership. The new rule, passed along party lines at the five-member Federal Communications Commission, will allow media conglomerates to own television stations and newspapers in the same market and other unspeakable combinations. One of the two Democratic commissioners called it a "brazen" disregard of Congress, etc., etc.
So why, on the very same day, did Mr. Martin turn around and vote with the Democratic commissioners to impose caps on the size of cable companies? When it came to the cross-ownership rules, Mr. Martin said, "We cannot ignore the fact that the media marketplace is considerably different than it was" when those rules were first imposed.
http://online.wsj.com/article_print/SB119802537086938157.html
-----------------------------
Por eso creo que el Consejo Editorial del Wall Street Journal esta enamorado con Calderon.
Ven a Calderon, y ven a alguien que todavia cree (como ellos mismos) que Laissez-Faire capitalismo funciona.
-------------------------
(iii) Que todos (en particular los Centristas, pero tambien los Extremistas PANistas) tegan una Feliz Navidad, y Prospero Ano Nuevo.
Patricia
aqui les mandamos este formato para que venga la gente a cuetzaaln a conocerlo y a su encuentro de danzas de aqui vengan gracias
FESTIVAL CUETZALAN YOHUALICHAN 2008
KAMPA YOHUALICHAN TO XOLALMEJ ILHUITIJ
“EN YOHUALICHAN NUESTROS PUEBLOS ESTAN DE FIESTA”
PROGRAMA GENERAL
AGOSTO ACTIVIDAD PARTICIPACION LUGAR
15 ,16 y 17
10:00-20:00hrs EXPOSICION ARTE EN CERA MAYORDOMIAS DE CUETZALAN PARROQUIA DE SAN FRANCISCO DE ASIS
MUESTRA MEDICINA TRADICIONAL GRUPOS DE LA REGION PASAJE PARROQUIA Y PALACIO MPAL
EXPOSICION ARTESANAL ORGANIZACIÓN DE ARTESANOS MERCADO ARTESANAL
VIERNES EXPOSICION DE PINTURAS PINTORES DE LA REGION CASA DE CULTURA
15:00 -16:00hrs INAGURACION BANDA SECRETARIA DE CULTURA DEL ESTADO DE PUEBLA ESCENARIO EXPLANADA PALACIO
SINFONICA MIXTECA
16:00-17:00hrs CONCURSO GASTRONOMICO ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN BAJOS DEL KIOSCO DE LA CD.
16:00-18:00hrs MUESTRA GASTRONOMICA ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN BAJOS DEL KIOSCO DE LA CD.
16:00-18:00hrs MUSICA TRADICIONAL GRUPO MUSICAL DE LA REGION BAJOS DEL KIOSCO DE LA CD.
17:30-19:00hrs PRESENTACION DEL LIBRO MTRO ELIO MASFERRER KAN CASA DE CULTURA
SABADO
10:00-11:00hrs RITUAL BIENVENIDA ORGANIZACIONES DE DANZAS DE COMUNIDADES CENTRO CEREMONIAL DE YOHUALICHAN
“EN YOHUALICHAN NUESTROS PUEBLOS ESTAN DE FIESTA”
11:00-13:00hrs ENCUENTRO DE DANZAS DE LA REGION DE LA SIERRA
16:00hrs CONFERENCIA MEDICINA TRADICIONAL LUCIA CARREON, TZICUILAN CUETZALAN. CASA DE CULTURA
18:00-20:00hrs MUESTRA GASTRONOMICA ORGANIZACIÓN DE COMUNIDADES INDIGENAS TOSEPAN KIOSCO DEL ZOCALO DE LA CD.
17:00-19:00hrs MUSICA TRADICIONAL GRUPO MUSICAL DE LA REGION KIOSCO DEL ZOCALO DE LA CD.
DOMINGO
11:00-13:00hrs GRUPO DE DANZAS DE ORGANIZACIONES DE DANZAS DE LAS COMUNIDADES ATRIO DE LA PARROQUIA
QUETZALES Y VOLADORES
13:00 hrs QUINTETO DE CUERDAS INFANTIL CASA DE CULTURA DE SAN PEDRO CHOLULA ZOCALO DE CUETZALAN
hola, buenas noches, te tomo el atrevimiento de poner este comentario ya que vi el noticiero con el Sr. Joaquin Lopez Doriga y hay varios puntos que quiero mencionar, uno en el video donde fue encontrado el seguro de la granada de fragmentacion se ve que fue recogido del lugar donde estaba la sangre de los muertos y heridos, y si me equivoco espero me corrijan mi duda es como pudo haber llegado el seguro hasta ese lugar si la declaracion de "el grande" dice que le quito el seguro y arrojo la granada y despues de eso se fue caminando, que viajo por si solo el seguro hasta alla, otra es porque en la presentacion de los detenidos aparecen con marcas en la cara tal como si los hubieran golpeado, otra es en las declaraciones de los detenidos estan bien tranquilos y contestas si Sr. eso solo lo contestan los militares o gente que trabaja para una institucion policiaca, esas declaraciones en los videos se ven demasiado actuadas ya que he visto algunos programas documentales acerca de los policias y detenidos, de su forma de actuar en USA y a mi parecer no son ellos quienes hicieron ese acto, no se porque no hacen una investigacion mas ardua del tema, sera porque el ejercito o la policia se los impide, creo que Mexico es un pais democratico segun las declaracion del Ciudadano Presidente de la Republica Mexicana, que tristeza ver que aun siguen manipulando la informacion en mi querido Mexico, espero no le den carpetazo a este caso, ya estamos hartos de que siempore pase lo mismo, o sera que agarraron a conejillos de indias porque no pueden dar con el responsable de tal acto, o sera que la politica es tan ruin que ese plan salio dentre algunos miembros politicos, se los dejo a su conciencia, cuidense, que pasen buenas noches.
ah y no crean todo lo que ven en la television ni lo que oigan en la radio, puede ser una buena farsa.
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